The LRA Crisis Tracker was the product of more than a year’s hard work and a collaboration between Invisible Children, Resolve, and Digitaria, launching in September 2011.
At this year’s Creative Media Awards the LRA Crisis Tracker won its category of “New/Emerging/Experimental Media.” The other two finalists in the category were campaigns for Yoplait and the CW Television Network.
The Creative Media Awards are sort of a big deal when you take into account that other award-winning campaigns were crafted for brands like Lexus, Audi, Zappos, etc.
But that’s not all. The LRA Crisis Tracker won the “Best in Show” award.
During his presentation of the award, Judge Mike Bloxham, Executive Director of Marketing for the Media Behavioral Institute, acknowledged that the judges agreed unanimously on the recipient, saying they had to strip each entry of its cause and budget to focus solely on the creativity of the campaign. “Every avenue, every channel that they chose to leverage, needs to be done consistently, coherently and to a very high standard and to reached the audiences they’ve stated in their target,” he pointed out.
Since its launch in September, the tool has been able to fill a vital information gap. Our Director of Programs in Central Africa, Adam Finck, presented the LRA Crisis Tracker at a conference for crisis mappers around the world. Watch the 5-minute video here to get a quick overview of the tool. And visit LRACrisisTracker.com to see it for yourself.
We are honored and humbled by the recognition the LRA Crisis Tracker is receiving, but ultimately we are just glad to know that it is being used effectively and to its purpose of filling the information gap–and hopefully hastening an end to LRA violence.