Did your mother ever tell you to leave the world a little better than you found it? Mine did. And I’m assuming the mothers of the people behind the Let’s Colour Project did too.
This worldwide initiative believes in the power of color and is committed to making a positive difference in people’s lives by transforming grey spaces into colorful ones. With a palette consisting of 120 different colors, this program encourages communities all over the world to roll up their sleeves and transform their town.
The below video was filmed by multi-award winning director Adam Berg over four weeks in Brazil, France, London and India. Every location is real. Every person a real life paint-rolling enthusiast. Get inspired. And then head out into the world and leave it a little better than you found it.
(Photo Credits: The Colour Project)