“We, the artists, will serve as the avant-garde: for amongst all the arms at our disposal, the power of the Arts is the swiftest and most expeditious. When we wish to spread new ideas amongst men, we use in turn the lyre, ode or song, story or novel; we inscribe those ideas on marble or canvas…We aim for the heart and imagination, and hence our effect is the most vivid and the most decisive” – Henri de Saint-Simon
Welcome to IC|reative…
This is the inaugural post introducing a new space where you will meet the individuals who combat conflict with color, shapes, sounds, and motion.
You’re already familiar with their work; you’ve seen their movies, you’re wearing their shirts, and you’re on their website right now as you read this. Now meet the people of the IC art department, the creatives; see their visions, learn what inspires them, and understand their process.
We’re launching IC|reative with a three-part retrospective on ‘25’. From the first video introducing The Protection Plan until the final frame screened at the nationwide events on April 25th, our art department worked non-stop to present you with inspiring and innovative media. Below you’ll see how three of the creatives contributed to ‘25’ through graphic design, video editing, and web design.
And thank you again for helping make ‘25’ the most successful Invisible Children event to date. You’re awesome. We love you.
Keep checking IC|reative for weekly looks into our Dream Factory. Each section is written by the artists themselves.
___
Tyler Fordham| graphic artist
‘25′ Campaign Banner

One of the biggest challenges in creating the design behind a campaign or event is communicating the main objective and motive in just a single image. For the ‘25′ campaign we had to create something that communicated the urgency of the situation in DR Congo as well as the objective of the event: to be silent in recognition of the victims who have gone unheard in Africa’s longest running war. The actual ‘25′ logo was a logotype, a specific font with a simple treatment, which means it didn’t incorporate any icons. Therefore in addition to the logo we also needed an image that would powerfully communicate the concept of the campaign, so I started working on the banner…
(more…)