On the ground: MEND + ModCloth

I tried to think of a word that could sum up what’s going to happen to MEND in the coming year.  Metamorphosis? One thing morphing into something else, something totally different—no, that won’t work.  Maturation? Makes me think of Boyz II Men—nope.  Transformation? Hints at awesome change, but without the whole shedding-of-old-self quality that ‘metamorphosis’ carries.  Hmmm.

Ok, done:  In the coming year, MEND will undergo a transformation.  Details will follow once we sort out a few things, but know that MEND is growing, transforming.  Did anyone catch the ModCloth blog post the other day?  ModCloth is now selling MEND bags through their site.  We’re psyched.  More of these types of partnerships—alternative avenues for merchandising—are what MEND is shooting for in the coming year.  And then there’s the Awesome Top Secret MEND Development In Uganda Thing that we’re dying to tell folks about  :)  Keep your eyes peeled in the coming months for more updates on MEND’s transformation.

–Andrew